Workshop 3

Task:

„ Discuss the business model and success of an online landscape photography business (select a photographer with a surname starting with A-K)

Mark Gray: Fine Art landscape photographer:

www.markgray.com.au

About

„ Mark Gray is an International award-winning fine art landscape photographer. He is a completely self taught photographer, who specialises in amazing panoramic landscapes from Australia and around the world.

„ Grey has generated this hi-flying online business with an easy to navigate website, with lots of helpful and interesting links and tools such as the interactive framing, where you can click between different types of frames, and view to see which one you like best before purchasing.

Services

„ Not only does mark sell his work on his website, but he is also available for to hire for private and commercial photography, offering both digital and medium format film natural light photography services.

„ To access these services, the website provides contact details
where you can give them a call to discuss your project in depth. From there they can provide some advice and a quote based on your needs.

Printing

„ All of Grey’s prints are individually produced on Fujiflex. This is the highest quality photographic paper available in the world. It has exceptionally good quality with extremely high contrast and an ultra high gloss pearlescent appearance. It also has great archival properties with a strong resistance to light exposure. This is to ensure that with correct mounting and framing Grey’s prints will last for many years without any signs of aging.

„ After printing, your photograph is hand signed by Mark Gray.

Limited Edition Prints

„ Printed in editions of 50, 100 or 250.

„ When 10% of the total prints are sold in any one edition, the purchase price increases by 20% ensuring that investment values are increased.

„ Once the last print in an edition has sold there will never be another one produced. Although the limited edition print is no longer produced, it remains in the online gallery with a simple 'Sold Out' label.

„ Prospective buyers, may approach the business and they will contact interested print owners and act as a broker if they wish to re-sell their limited edition print.

Delivery

Standard Unframed prints:

„ Once printed and hand signed , each print is rolled and packed into a hard cylinder tube to guarantee safe delivery.
All prints come with 'Framing & Handling' instructions ensuring you get the most from your print/s. Limited edition print's are numbered and come with a 'Certificate Of Authenticity', also hand signed by Mark.

„ Standard delivery times for unframed prints and posters are :

Australia wide delivery time is 1-2 weeks.
International delivery time is 2-3 weeks.

However in some situations where a client may have a tight deadline, you can contact the business to discuss different options in speeding up the delivery times.

„ All unframed print or poster purchases totalling over $100 AUD receive free Standard Delivery World Wide

„ Deluxe Framing, Acrylic Face Mounting, and Canvas Stretching are also available and can be shipped anywhere across Australia or World-wide. However, significant packaging is required to protect your purchase while being shipped. You can contact the website or call for a shipping quote to your location.

„ There is also a basic framing option but shipping is not available for prints with basic framing. Glass is too fragile regardless of how well it is packed, so If shipping is required then deluxe framing is the best option.

Success

„ The website also contains a success page that reads clients comments.

„ Some of the happy customers expressions include:

“everyone is blown away”

“we are thrilled with the quality of our print!”

“the emails were very useful to inform me of how my order was progressing.”

“we are absolutely delighted with it!”